Expiration Dates Deception

If you’ve read my articles in the past, then you know that I usually take issue with folks who are naïve and spread their ill-informed opinions around—usually to the demise or hindrance of other’s preparedness efforts. Well, yesterday I was commenting on a couponing forum to a gal about how her addiction to brownies no longer needed to be hindered by the expiration dates on her mixes if she was properly equipped with a FoodSaver. Unfortunately, a naïve, very ill-informed person got after me and claimed that it was unethical and just plain wrong for me to tell anyone that they could store any food product for that long. She even went so far as to present the grid that FoodSaver publishes which is their official claim in terms of how long food can be preserved with the benefit of a FoodSaver. (Obviously, the claims were nowhere near the time periods I had expressed.) So, today’s article is in honor of those who have been duped into believing that the expiration dates printed on a food product are some kind of a Cardinal rule to live by. And I’m even going to tell you exactly why they are not.

The Reason for Expiration Dates

In a previous article I shared with you that “expiration dates are created for one reason and one reason only” and that was to protect the food manufacturers from any legal liability. It’s not liability from food poisoning so much as it is false advertising. For example, if you store your cereal that claims it has 100% of a days worth of Vitamin C, well, that won’t be accurate if you store it forever, right? Eventually the nutritional value will be lost and yet they will still have printed on the box an assertion regarding the Vitamin C content. With this article however, I’m also going to show you a couple of other darker sides in the use of expiration dates.

One of my food storage heroes, Wendy Dewitt

First of all, let’s face it. Food doesn’t poison a person. Germs and molds IN the food do. So let’s make sure we’re battling the correct culprit here. If you can store a food in such a way that you inhibit the growth of “critters,” then you will outlast the deadline of any of the expiration dates on the planet. Oxygen, light, and heat are your enemies when it comes to preserving food. If you can control the exposure your food has to those beastly enemies, then you can control the longevity of your foods. One of my personal food storage heroes, Wendy DeWitt, has successfully stored Snickers candy bars for eight years by adhering to this battle plan. (How she refrained from eating it that long is beyond me.) The Snickers tasted just as wonderful as it did the day she bought it. I have successfully stored brown sugar, brown rice, oats, Keebler Fudge-Striped Cookies, nuts, chocolate chips, Peanut M&Ms, pudding mixes, Rice-a-Roni, and other packaged foods (even with hydrogenated oils) successfully in my cool, dry, basement for over 10 years by eliminating oxygen, light, and heat!

Of course there’s no manufacturer on the planet that is going to say “You can store this $2 box of cake mix for 10 years, so stock up when they are on sale and never think about buying them again for 10 years”, right? Think about this for a moment. You can store sugar for years and years. You can store cocoa for years. You can store spices for years. And you can store oils for years. So what makes a package of brownie mix exempt from being stored just as long? Oh. It’s those mean, ole’, ugly, expiration dates on there, eh?

Key Reason Expiration Dates are Used

This leads me to another one of the dirty little secrets of the food manufacturing industry. Another key reason for issuing expiration dates on a particular product (and in some cases their 1^st consideration) is for marketing purposes. They don’t want you to take advantage of that special at the grocery store in which you can get a box of brownie mix for only .47 cents, stock up, and not buy their brownie mix again for years. Their strategy, when they work with retailers to create a special sale, as well as print and distribute coupons, is that you will TRY a product that you may not have tried otherwise, and/or to increase their sales by 3-12% in order to keep stockholders happy. But darn it. They can’t combat the savvy couponers out there who will stock up on products when such deals come along and who then buys 10 boxes of brownies, or cereal, or pasta sauce, etc. So what counter measures do they employ in order to force even the coupon crazies to fall in line and buy the product again and again? They convince the consumers that the food will be rotten, disgusting, and just plain scary after those expiration dates. This isn’t about rationing food or keeping you safe, folks. This is about selling more product. Tell me you haven’t fallen for it before? Sure the cereal tastes stale after it’s sat in your pantry for too long. But you didn’t repackage it, did you? Sure you’ve had salad dressing that goes rancid after being stored too long. But that doesn’t make expiration dates rule the be all and end all for every food. (Note: I haven’t found a way to make salad dressing last much longer than 6 months outside of refrigeration past expiration dates listed. So instead I like to also store items that I can successfully MAKE dressings with to use on my sprouts.)

Also, here’s another little secret to let you in on. When the coloring changes in a food, it does NOT mean that the original nutritional value has been altered yet.

About 8 years ago I read a study that the Army had done to determine the expiration of MREs. (I WISH I had known that I would be writing like this professionally many years later so that I could provide it to you. But even a lengthy look on Google didn’t turn up anything—yet.) While MREs are indeed created to undergo more extreme storage conditions, the key results of the study were interesting. The Army study discovered that despite the intended 3 year expiration dates  posted on MRE’s, the meals continued to provide their original nutrition value for 25 years and only then began to have coloration variances.

Just in case some of you are wondering what the heck a FoodSaver has to do with significantly extending the life of your foods, I’ll remind you of one of my well-used tactics.

You can stuff a Mason jar with any dry ingredient such as rice, nuts, chocolate chips, granola, etc. Place the lid, no ring, on the jar. Connect the air port from the FoodSaver to your Mason Jar attachment with the hose that comes with the FoodSaver. Place the jar attachment on top of your jar. Turn on your FoodSaver, and bzzzzzz…a moment later you have successfully sucked out the oxygen from your jar. After doing so you should store it away from heat and regular light. As such you will win the battle against expiration dates.

Foodsaver Canister

Here’s some really good news. As it turns out, if you have the canisters that typically come with the FoodSaver, you don’t need the Mason Jar attachment. All you have to do is put the jar with the lid on it inside the canister and then seal the canister like you would with anything else inside. Doing so actually sucks the air out of your jar. Simply remove the seal to the canister once you’ve done the seal process and then store your jar. Pretty cool, eh? (To be on the extra safe side, I would use the jar sealer though if I had my druthers.) The nice thing is WHEN you do get into that jar of Peanut M&Ms, so long as you don’t ruin the lid trying to dig in feverishly, you can simply reseal the jar again and again. In fact, since your seal is not reliant on the rubber ring getting hot, you can even use old lids that you may have left over from other canning projects. Simply make sure they are nice and clean when you use them.

Just in case any of you are looking for the jar attachments, FoodSaver isn’t offering the regular sized one right now, only the wide-mouth. But a Google search will easily pull up several options for you.

Well, I hope that clears up expiration dates for you. And I hope that you are never duped by them again.